CAMERA is the artist-run space of Irina Dumitrașcu Măgurean, a visual artist based in Cluj-Napoca. CAMERA is focused on promoting the work of emerging visual artists, especially photography-related, as well as installation art, new media and mixed media. The name CAMERA reffers both to the device used in photography and to the Latin meaning of the word - chamber, which the artist-run space actually resembles. The Latin concepts of camera obscura and camera lucida are two other important connections regarding the name and the mission of this space.

Until CAMERA was born, Irina Dumitrașcu Măgurean ran a space in the Paintbrush Factory, where exhibitions took place since 2009.